Request for Proposals
For the Program Curator for
Farm for the City: Growing for Greater Good
at Thomas Paine Plaza, June – Sept 2018
Date Released: October 25, 2017
Deadline to Apply: November 10, 2017
Request for Proposals
PHS seeks a Program Curator to create a visionary engagement strategy for Farm for the City, making the connection to urban gardening as a means to address and support food security through meaningful civic dialogue and providing a series of dynamic public engagement opportunities, programs, and performances to inspire action among diverse audiences.
The Program Curator will design and implement programming from June through September 2018 that brings people together to discuss pressing social issues and demonstrate how urban agriculture, and all Philadelphia residents, can be part of the solution.
Funded by The Pew Center for Arts & Heritage, the Pennsylvania Horticultural Society’s Farm for the City will spotlight healthy food access issues and invite the public to help solve these issues through urban gardening and farming. Farm for the City will be created on the highly visible Thomas Paine Plaza adjacent to the Municipal Services Building at 1400 Arch Street. The demonstration container farm will open in summer 2018 and continue into the fall as a site for dynamic public forums, gardening workshops and performances. The programming will bring people together in a civic discussion about social equity and food security, encourage policies that promote healthy communities, and highlight ways urban agriculture strengthens neighborhoods. The goal is for the farm to produce an estimated 1,000 pounds of fruit and vegetables to be donated to Broad Street Ministry, which is dedicated to serving the homeless. Young apprentices will assist in the food production on the farm and will engage visitors in dialogue about urban gardening and social issues related to food security.
PHS seeks an outstanding educator, communicator, and creative thinker to create a dynamic civic engagement program for Farm for the City that will encourage visitors to garden, engage elected officials to support policies that foster healthy food access, and connect with organizations that focus on reducing food insecurity in the city. To accomplish this, the Program Curator will work with the PHS Project Manager, Broad Street Ministry, partners and stakeholders to envision, develop, and deliver innovative public engagement programs that engage diverse audiences and galvanize action to increase access to healthy food for all Philadelphians.
Programming will harness the natural rhythms of the space, including rush hour, lunchtime, and the end of the school day. Programming will include public forums and dialogues, poetry and storytelling performances, drop-in work days, gardening workshops, and interactive panel discussions that bring together speakers from diverse fields. The Curator will design two community dinners, hosted by Broad Street Ministry, serving 150 people and featuring facilitated, interactive discussions among participants organized around the themes of food access and community revitalization. Diners, many of whom will have participated in farm activities, will represent a cross-section of city residents, ranging from returning citizens, homeless individuals, City officials and influencers, youth, refugees and immigrants, and more.
The Program Curator will serve as a bridge between PHS and arts-based organizations, community organizers, and other partners with diverse audiences that PHS has yet to reach. The Program Curator will adeptly navigate the intersection of civic dialogue, gardening, and public art in urban settings, establishing a creative vision for the project that softens boundaries between disciplines.
Together with PHS, Broad Street Ministry and partners, the Program Curator will design and implement a schedule of engagement opportunities and educational programming that result in meaningful dialogue on the topics of urban farming and food access equality. The Curator will engage PHS stakeholders and partners in the process to ensure the Farm for the City shines a light on the committed volunteers across the city who use gardening to build community. The Program Curator will report to the PHS Project Manager and coordinate with the Farm Manager and team.
PRELIMINARY PROJECT SCHEDULE Farm for the City Project Schedule
Select design/build team 27-Oct-17
Program Curator selected November 2017
Farmer Hire January 2017
Design development November - April
Programming strategy and development November - April
Off-site construction completed 14-Apr-18
Programming schedule finalized May 2018
Open to public 15-Jun-18
Programming begins 15-Jun-18
Community dinner 1 2nd wk July
Community dinner 2 1st wk Sept
Farm closes 30-Sep-18
- Together with PHS, partners and stakeholders, the program curator will develop a calendar of activities for Farm for the City targeted at engaging people across a range of social, economic, racial, and ethnic groups. Suggested programming includes:
o Interactive panels
o Public forum
o Public dialogues
o Story telling
o Gardening workshops
- Coordinate with the Farmer for volunteer drop-in work days.
- With our Broad Street Ministry partner, plan and facilitate two community dinners that will serve 150 diners representing a cross-section of city residents and featuring interactive discussions among participants organized around the themes of food access and community revitalization.
- Create innovative opportunities for dialogue with passers-by to encourage them to garden at home and engage in the problem of hunger and food access. Work with Farm Manager and team to implement spontaneous engagement opportunities.
- Manage the delivery of public engagement programming. This will be supported by Farm Manager and team.
- Advise Design/Build team to ensure Farm design will support public engagement and programming.
- Provide content and assist the PHS Marketing and Communications team to execute promotional campaigns to ensure meaningful participation by diverse audiences, engage public officials, and shine a light on urban faming and community gardening success stories from across the City.
- Contribute to data collection and analysis. Work with the Project Manager to track progress and engagement levels, and produce reports for funders and management.
• Proven success in implementing well-attended civic engagement and educational programming.
• Demonstrated ability to engage and educate diverse audiences.
• Knowledge of food access issues, community food system, food policy, community gardening, urban farming and other related topics.
• Established networks of potential collaborators across broad audiences in Philadelphia.
• Excellent written, oral and interpersonal communication skills.
• Flexible, yet extremely organized with exceptional follow through.
• Demonstrated ability to work collaboratively across diverse organizations and disciplines, both internally and externally.
• Ability to manage multiple projects, on budget, while adhering to deadlines.
$25,000 for curator services.
Modest budget available for implementation (workshop materials, speaker stipends, translation, etc.).
PROPOSALS DUE NOVEMBER 10, 2017
1. Curator Identification: Provide the name of the individual or organization, address, telephone number and email.
2. Cover Letter (one page maximum): An overall introduction and curatorial statement for the proposal. Describe the concept and curatorial vision.
3. Resume of Curator (four pages maximum): Provide a resume or CV.
4. Curatorial Portfolio (three projects maximum): Provide a description of three completed projects, include visuals if applicable. Include a summary of project goals, audience, outcomes and impact. Include reference contact information for each project.
To be considered for the position e-mail your proposal to firstname.lastname@example.org, reference FftC Project Curator and your last name in the subject line.
Note: Documents submitted for the proposal cannot be larger than 10 MB.